TV- Multi-Market Legal Services Direct Response company was buying their own media with their In-House Agency. M Kelly Media worked with their In-House agency and re-worked the buy based on experience and research of other legal service advertisers. The result was that they increased the number of cases per month by 17% and decreased the media spend by 26%.

 

Radio- National Healthcare Direct Response company was working with a large advertising agency who was placing their Radio buys. M Kelly Media was able to analyze their previous buys and put together a Network Radio plan that reached an additional 17 Million people and increased sales by 32%.

 

Print- National B to C company requested bids from multiple Print Buying companies. M Kelly Media was able to put together a plan that increased circulation by 30%, IMPS by 28%, and total number of insertions by 58% compared to the nearest competitor using the same budget.

 

Outdoor- Publicly Traded S+P 500 Pharmaceutical company requested bids from previous vendors. M Kelly Media was able to come in more than 50% cheaper, achieving an additional 3 Million IMPS, and providing an additional 25% added value to the overall buy.

 

Digital- Publicly traded B to B company requested bids from several NYC Media Buying companies. M Kelly Media was able to put together a plan for 121 Million IMPS, 53% more than the nearest competitor using the same media budget.